🔍 About the Role:
We are seeking a Performance Marketing Specialist with 6–8 years of experience to drive our customer acquisition and revenue growth through strategic paid media campaigns. You will be responsible for planning, executing, and optimizing PPC campaigns, analyzing performance metrics, running A/B tests, and improving conversion rates across multiple channels.
🎯 Key Responsibilities:
- Plan, launch, and optimize PPC campaigns across platforms like Google Ads, Meta, LinkedIn, and others.
- Continuously monitor and analyze key performance indicators (KPIs) to assess campaign performance and ROI.
- Design and execute A/B tests to evaluate ad creatives, landing pages, and audience segments.
- Perform in-depth ROI analysis to ensure cost-effective campaign execution.
- Identify opportunities for conversion rate optimization (CRO) on landing pages and funnel stages.
- Collaborate with the creative, content, and tech teams to align messaging, visuals, and landing page UX.
- Stay up-to-date with platform algorithm changes, digital trends, and new ad formats.
- Prepare detailed campaign reports and actionable insights for stakeholders.
🛠️ Required Skills & Qualifications:
- 6–8 years of hands-on experience in performance marketing, paid media buying, or similar roles.
- Proven track record of managing high-budget ad campaigns with measurable results.
- Deep knowledge of Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, etc.
- Expertise in data analysis, tracking setups, attribution models, and KPI reporting.
- Strong understanding of audience segmentation, bidding strategies, and funnel optimization.
- Proficiency in running A/B and multivariate testing for performance improvements.
- Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or related fields.
✨ Preferred Skills:
- Experience with programmatic advertising, affiliate marketing, or retargeting strategies.
- Familiarity with tools like SEMrush, Ahrefs, Hotjar, Mixpanel, or HubSpot.
- Experience in eCommerce, SaaS, or real estate performance marketing is a plus.
- Google Ads and Meta Blueprint certifications are an added advantage.
📈 What We Offer:
- A high-growth, data-driven work culture.
- Competitive salary and incentive structure.
- Opportunity to own campaigns end-to-end and drive meaningful ROI.
- Access to premium tools and ongoing upskilling support.
📩 To Apply:
Send your resume, along with a summary of campaigns you’ve successfully managed (with metrics), to [careers@ankurahomes.com] with the subject line:
“Performance Marketing Specialist Application – [Your Name]”