🔍 About the Role:
We are looking for an experienced and analytical Marketing Analyst to join our team. With 6–8 years of experience, the ideal candidate will excel at turning complex data into actionable insights. You will support marketing strategy by conducting deep market research, analyzing campaign performance, and providing reports that help drive decision-making and optimize ROI.
🎯 Key Responsibilities:
- Analyze marketing performance data (digital, offline, and integrated campaigns) and provide actionable insights.
- Conduct comprehensive market research, competitive analysis, and customer segmentation to support strategic planning.
- Track, measure, and report on KPIs across multiple platforms (Google Analytics, CRM, ad platforms, etc.).
- Build dashboards and reports to present findings to internal teams and stakeholders.
- Collaborate with marketing, sales, and product teams to align insights with business goals.
- Identify trends, forecast market behavior, and make recommendations to improve targeting, budget allocation, and conversion.
- Use data to evaluate and optimize campaign effectiveness, A/B tests, and audience strategies.
🛠️ Required Skills & Qualifications:
- 6–8 years of experience in marketing analytics, data analysis, or business intelligence.
- Proficient in tools such as Excel, Google Analytics, Tableau, Power BI, SQL, or similar.
- Strong understanding of data modeling, marketing funnels, attribution models, and ROI analysis.
- Excellent skills in data storytelling, report writing, and presentation.
- Experience in conducting both quantitative and qualitative market research.
- Bachelor’s or Master’s degree in Marketing, Statistics, Business Analytics, or a related field.
✨ Preferred Skills:
- Experience working with CRM tools (e.g., HubSpot, Salesforce).
- Knowledge of digital marketing channels (SEO, SEM, email, social media).
- Familiarity with tools like Google Tag Manager, Mixpanel, or Hotjar.
- Exposure to marketing in sectors such as tech, real estate, finance, or eCommerce.
📈 What We Offer:
- A performance-driven and collaborative work environment.
- Competitive compensation and growth opportunities.
- Access to cutting-edge analytics tools and training resources.
- Opportunity to influence data-driven marketing decisions across the company.
📩 To Apply:
Please send your resume and a portfolio of past analytical reports or dashboards to [careers@ankurahomes.com] with the subject line:
“Marketing Analyst Application – [Your Name]”