🔍 About the Role:
We are seeking a dynamic and experienced Brand Manager to lead the development and execution of our brand strategy. With 6–8 years of experience, you will be responsible for shaping the brand identity, driving market positioning, and leading integrated campaigns that resonate with our target audience. You will collaborate cross-functionally to ensure consistent brand messaging across all channels.
🎯 Key Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business goals.
- Define and maintain consistent brand positioning, tone of voice, and visual identity.
- Lead the conceptualization and execution of brand campaigns, including digital, print, and in-store activations.
- Work closely with marketing, product, design, and sales teams to ensure brand consistency.
- Conduct market research and competitor analysis to identify opportunities for brand growth.
- Oversee the creation of brand assets, content, and guidelines to maintain visual and messaging consistency.
- Monitor and analyze brand performance metrics, providing strategic insights and adjustments.
- Act as the brand guardian internally and externally, ensuring alignment across all touchpoints.
🛠️ Required Skills & Qualifications:
- 6–8 years of proven experience in brand management, marketing strategy, or related roles.
- Strong understanding of brand architecture, storytelling, and consumer psychology.
- Hands-on experience with campaign planning, execution, and performance tracking.
- Excellent communication, presentation, and cross-functional collaboration skills.
- Ability to lead creative teams and work with designers, content creators, and external agencies.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
✨ Preferred Skills:
- Experience working with consumer-facing brands in sectors such as real estate, FMCG, lifestyle, or tech.
- Proficiency with branding tools, CMS platforms, and analytics dashboards.
- Familiarity with social media, influencer marketing, and event branding.
- Strong aesthetic sense and attention to detail in visual and verbal brand representation.
📈 What We Offer:
- A creative and high-impact role with ownership of brand direction.
- Competitive compensation and career development opportunities.
- A collaborative environment with cross-functional learning.
- Access to resources and tools to execute bold brand ideas.
📩 To Apply:
Send your resume and portfolio (if applicable) to [careers@ankurahomes.com] with the subject:
“Brand Manager Application – [Your Name]”