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Everyone loves peace just as much as they love convenience. A seamless blend of the two is a key factor in this day and age when it comes to finding an ideal dwelling for yourself with your loved ones. The process can feel tedious; especially with urban populations on a steep rise across major metropolitans in the country, where many times people must compromise and choose between tranquility and convenience.

What if there was a way to have both? 

The perfect utopia, the right balance between the ease of city life and the soothing nature of rural life, is possible. The answer is ‘rurban’ living. Tier 1 cities in India are witnessing a growing demand for homes that enjoy both urban conveniences as well as rural comforts. The philosophy of ‘rurban’ living resonates deeply with India’s cultural fabric, where traditions and modernity find ways to co-exist. Indians are now on the lookout for homes that offer thoughtfully designed spaces that honour the natural environment while also supporting contemporary living needs. The trend of ‘rurban’ living is particularly prevalent in India because the average urban Indian’s quest to find a balanced and meaningful life matches almost perfectly with the rural ethos. 

‘Rurban’ living closely defines what will be the future of the real-estate landscape of India, and likely even other parts of the world in the coming decades. Here’s why: 

  1. The Nature Connect: Fresh air, serene environments and open spaces are now being prioritised for their lasting benefits for physical and mental health.
  2. Community-Centric Living: With smaller, more close knit communities in ‘rurban’ developments, the age-old desire for community living is making a comeback. 
  3. Healthier Air: Away from the chaos of the city, the ‘rurban’ lifestyle offers the added advantage of cleaner, healthier air, beneficial particularly for children and the elderly.
  4. Tranquility: The bustle of highway roads, loud, crowded neighbourhoods and rushing city life should not get in the way of enjoying luxury living. The ‘rurban’ life is an elegant solution to the need for luxurious tranquility while conveniently staying connected to the city and its offerings.
  5. Urban Expansion: With the rise of the urban population, an investment in a ‘rurban’ household today can mean many benefits for you and your family a few decades down the road too. 

In essence, the seamless integration of quaint, rural joys with the ease of urban spaces allows you to embrace a healthier, better connected lifestyle that promises peace and comfort today and for future generations to come. 

The rise of ‘rurban’ life is an example of modern society’s desire to reconnect with their roots. When times were simpler, when people had stronger connections and when communities lived together.

At Ankura Homes, we are committed to this vision. Our projects are designed to embody the ‘rurban’ spirit, offering homes that harmonise with modern aspirations and Indian cultural values. Our nature-inspired architecture, community-driven layouts, and focus on creating homes that stand apart from the ordinary, help us lead the way in creating a brand new blueprint for Indian living. 

By choosing ‘rurban’ living, you’re making a conscious choice to live alongside the natural green environment, and not in place of it. We ensure that each house balances comfort and convenience, integrating rural charm and urban functionality in one place – your forever abode. How about exploring some of our mindfully built projects?

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